How to Calculate Your Market Rate as an Influencer

Do you know what to charge when it comes to brand deals and collaborations? When a is reaching out to you with an offer, do you know whether you should sign on the dotted line or attempt to negotiate? Influencer marketing is still a fairly new industry, meaning that there can be a lot of […]

The Best Social Platform for Mobile App Marketing

Once you’ve begun strategizing your digital marketing campaign for your mobile app, you may begin to think about all the options that exist for social media marketing. While there is no best social platform for mobile app marketing across the board, there are platforms better suited for different types of niches or campaigns. We’re going […]

Your Guide to 10 of the Most Followed TikTok Influencers Right Now

Have you already immerse yourself in the world of TikTok influencer marketing? Maybe it was on your list of New Year’s resolutions. After all, it’s predicted that by 2025 54.9% of marketers will take advantage of TikTok influencers and you don’t want to be left behind as innovations are being made. To help you jumpstart […]

8 Top-Tier Black Influencers You Should know in 2022

Black social media influencers play an integral part in impacting trends and decisions not just locally, but around the globe. That’s why this Black History Month, we’re taking a look at 8 of the top Black influencers you should have on your radar if you don’t already. Whether you’re an app creator looking for an […]

Why Overlooking Nano Influencers Could Cost You in 2022

Are you thinking of jumping into influencer marketing by using nano influencers? Or maybe you’re curious about what actually differentiates each level of influencer. Read on to learn about how to define a nano influencer, what the advantages of working with them are, and how much it might cost to run an influencer campaign with […]

How to Celebrate Black History Month on Instagram

The new year is well underway, and we’re now celebrating the beginning of Black History Month. If you have a social media presence for your company, you may have thought about how to show up in observance. If you haven’t quite figured out the best way to do so, just keep reading ahead. Today, SEM […]

How a Social Media Strategist Can Upgrade Your Marketing Game

Social media marketing is a rapidly growing industry. These days, many companies are realizing that they need to capitalize on social media in order to reach every corner of their audience with their marketing strategy. But what if creating and carrying out a social media strategy seems entirely intimidating to you? That’s where a social […]

Why Canva is Taking Over the Content Creation Space

Canva is quickly becoming one of the most popular pieces of a professional content creation toolkit. With so many options available, it can be hard to sift through and decide what platform makes the most sense to use for your needs. But among all the different design and scheduling tools available, Canva has proven itself […]

The 5 Levels of Influencers: How to Know Which is Right for You?

Influencer marketing is a fairly new sector of marketing strategy. Because of this, it can be hard to know exactly how to utilize it for your small business. The first question to ask is what level of influencer is right for you when it comes to promoting your brand or mobile app? Read ahead to […]

The Best Social Media Scheduling Tools for Success

Are you overwhelmed by trying to keep up with scheduling social media content regularly? If you find yourself struggling to post consistently or in a timely manner, the answer is simple; you need a content management system. But with a huge variety of systems available, how can you know which is right for you? That’s […]


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