Getting Your App Exposure With Google Play Store Ads

The first big step into app marketing is advertising at the sources, the App Stores Marketplaces.  Keyword based ASO marketing strategies have created the backbone of your app’s marketing, but now is time to push slightly beyond organic searches.  Google Play Store Ads are a great way to help you reach Android device users through a search within the […]

How to Boost Your App Conversions With Apple Search Ads

After your app is developed and live on app stores; its time to hit app marketplaces and get your new app exposure.  A great way to get your foot in the door with app advertising would be to invest in Apple Search Ads.  Apple Search Ads give your app exposure on the Apple App Store through keywords linked to […]

The Importance of App Store Keywords Research

When marketing your app, one of the first things you come across is how to optimize your app’s exposure on the app store.  Before running into ads, you have to make sure your app is best explained and displayed on app store marketplaces.  App Store keywords research is done in order to find the best […]

How to Get More App Downloads with a CRO Audit

Once an app is completed, it is best practice to conduct a proper CRO audit before putting your foot on the gas in advertising.  A CRO (Conversion Rate Optimization) audit is used to determine what problem/problems lie within your app that would cause low conversion rates. Most app advertising companies know to conduct a CRO […]

How to Create a Dating App: Pre Launch Marketing

The new age of online dating has come and doesn’t seem to be slowing down.  With everyone looking for love, dating apps have taken over the app marketplace as people continue to search for their significant through refined searches.  Any idea is a good idea when it comes to creating a new dating app, but […]

Deep Linking and the Future of Mobile Advertising

One of the most underused app advertising strategies would be deep linking.  Mobile app deep linking is a small detail that many app advertising agencies tend to overlook.  But when utilized, the benefits can really be worthwhile.  Mobile deep linking can improve your apps downloads, retention, and user experience.  This article will cover a simple […]

How to Find the Right Social Media Influencer

Social media has become the go to platform for many marketing agencies.  Its ability to reach large numbers of people on a personal level has made it an extremely useful tool in data advertising.  But now, over the past few years, a new strategy has emerged for marketers in social media advertising.  The rise of […]

IOS 14.5 Changes Data Mining for Advertising Agencies

With the public beta for Apple’s latest IOS update already out, the official release of IOS 14.5 is looming.  Set to hit Apple’s products early this spring, sometime around March 22nd, Apple is looking to change the game for data mining advertising agencies.  All is not lost from Apple’s new data tracking policy, but some […]

Can You Compete in a Noisy Mobile Market?

Can You Compete in a Noisy Mobile Market

The idea for the app is set and you plan on moving forward with its creation, it’s all coming to fruition.  In order to compete in the app market and set yourself apart, you have to be better than what’s already out there.  If you create an app without being aware of trends and conducting thorough […]

Why You Should Make Your App and Get On The App Market

Why You Should Make Your App and Get On The App Market

Think of what wakes you up every morning.  That loud alarm on your nightstand is by your side to make sure you’re up and ready to go.  If you’re anything like the millions of us, you’re likely using an alarm clock APP on your smartphone.  Why would anyone want an alarm clock app when they […]


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