Blog - SEM Nexus

Resources

Resources and insights from the SEM Nexus team

Users Hate Pop-Ups — But These 3 Convert Like Crazy

The Hidden Cost of Silent Users: Why Engagement, Not Just Retention, Is Your Real Metric

Your App Doesn’t Need More Features, It Needs Fewer Frictions

Why Apps Fail, Part 2: The Funnel Fix — How to Optimize Conversions from First Click to Paid User

Why Your Free Trial Isn’t Working, And What to Do About It

The Psychology Hack That’s Tripling Install-to-Subscription Rates

Want More Installs? Stop Doing This One Thing

How to Build an App Launch Strategy That Doesn’t Flop

Clickbait Is Dead: How to Build Trust-Driven Ads That Actually Convert in 2025

From Funnel to Flywheel: Rethinking Your App Marketing Strategy in 2025

AI-Powered Creatives: How Top Apps Are Scaling Ads with Machine Learning

Paid vs Organic App Growth: What’s Really Working in 2025