Resources

The Blog

Resources and insights from the SEM Nexus team

Users Hate Pop-Ups — But These 3 Convert Like Crazy
The Hidden Cost of Silent Users: Why Engagement, Not Just Retention, Is Your Real Metric
Your App Doesn’t Need More Features, It Needs Fewer Frictions
Why Apps Fail, Part 2: The Funnel Fix — How to Optimize Conversions from First Click to Paid User
Why Your Free Trial Isn’t Working, And What to Do About It
The Psychology Hack That’s Tripling Install-to-Subscription Rates
Want More Installs? Stop Doing This One Thing
How to Build an App Launch Strategy That Doesn’t Flop
Clickbait Is Dead: How to Build Trust-Driven Ads That Actually Convert in 2025
From Funnel to Flywheel: Rethinking Your App Marketing Strategy in 2025
AI-Powered Creatives: How Top Apps Are Scaling Ads with Machine Learning
Paid vs Organic App Growth: What’s Really Working in 2025

THE BLOG

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